A wise and experienced marketer once told us that, if time does not allow us to elaborate on our story, then providing content for the following 3 categories will effectively and simply tell it. So we took heed and did just that!  So here is our elevator pitch created just for you our dear dear customer:

BRAND VALUE

healthiest supply chain possible

healthiest textiles and notions possible

healthiest apparel possible

healthiest planet possible

healthiest people and animals possible

BRAND PURPOSE

To produce 100% North American sourced and manufactured fashion pieces with 100% organic, vegan and recycled/upcycled textiles with 100% ethical and certified processes.

BRAND NICHE

Customers who are hell bent on not making a fashion purchase unless they are satisfied that it is truly ethically and sustainably produced.