“Our brand is differentiated from other fashion brands because it is not solely focused on profits, but focused on how profits can be used to benefit our planet rather than destroy it. Our label was designed to be a catalyst for change and not just a fashion statement. We want to change the way companies do business and to foster citizen involvement so that there is a collective activism to make things better. Through our collection, we want to mobilize our customers to be aware, to speak up and to ask why...as represented by our Y logo”.
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