Haute Is Online - "Style File: Mayd In Chyna"

 
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Meeting Teresa and Giovanni Perna almost three years ago was both inspirational and aspirational, this mother and son design duo took my breath away. Hailing from Toronto Canada, we met at a fashion event in Lansing Michigan during a period when our state capital was looking to invigorate the downtown retail market of Lansing, by inviting designers from various parts of the country to be a part of a fashion incubator. The project never really got off the ground but the opportunity to get to know Teresa and Giovanni was priceless. Sustainability is key to their design philosophy and has been their core business motto long before the trend became a mantra. Mayd in Chyna is adamant in keeping everything they design vegan and 100% sustainable even at a great cost to their business operation. It is often 3-4 times more costly to run this type of design house due to the high cost of fabrication, notions, and processes that are required. Catching up with this busy duo is a rush and whirl, so I let them tell me everything new and wonderful happening with the Mayd In Chyna brand!